Tony Schwartz's Blog


Creativity, Mental Needs | November 10, 2011
I grew up hungry to do something creative, to set myself apart. I also believed creativity was magical and genetically encoded. As early as the age of 8, I began sampling the arts, one after another, to see if I'd inherited some gift.Eventually, I became a journalist. For many years, I told other people's stories. I was successful, but I rarely felt truly creative.

Creativity, Focus, Mental Needs | March 16, 2011
I just got back from the SXSW interactive conference in Austin. I went there to give a talk about fueling sustainable productivity by balancing periods of fully absorbed attention with intermittent renewal. Peering out into that vast hall, I fear I saw the future: a sea of the digital elite hunched over blinking technologies, tweeting and texting as I talked. Here's what I later learned some of them were saying, all in 140 characters or less: